This week I had a very good 1-2-1 with a friend of mine, Mark Rouvray, in Esher (at a coffee shop); our first face-to-face meeting since Covid began. I have to say it was both enjoyable and much more useful than a chat online.
We talked about his business, web design, and how it had changed and improved over the last couple of years. Not based on being locked-down, but more about major software development and type of customer supplied.
Just about everything was covered and some things just mentioned, like digital business cards. A good, productive, website can’t just be thrown together, as design, layout, content and simple little things, like three dots, have to be carefully thought about and planned, if good results are going to be possible and actually happen.
But, having run a printing company for over 30 years, business cards were in the back of my mind; after all, a very good business card is so much more than just a way to give your contact details to people.
If done correctly, not only contact details are given but they give a personal touch, a great first impression, build trust, show that you are a professional and can be a wonderful networking and marketing tool. And, of course, they can lead to your business being referred.
So, I had to find out more about the digital business cards.
A big thing is that they are not just for in-person meetings, but also for online networking and virtual events. If you hand one to someone you meet, you’re more likely to continue your conversation later.
Plus, in the digital era, it’s essential to use digital business cards to share all of your contact details in one convenient view. Digital business cards are easy to share and perfect to consolidate all of your accounts and contact details in a single view.
The point of a digital business card is to create a single, simple, shareable file with all of your contact details. That way, the receiver has no difficulty to follow your account on social media or contact you using the details.
Mark showed me one of his digital business card designs for a customer, and I have to say that going forward they truly are a great thing for your business.
So, unless you already have one, I recommend that you have a look.