No I’m not talking about your fruit or vegetable intake or, in fact, your health. However, I am talking about the health of your business.
We hear a great deal about setting goals. Your five-year plan, your three-year plan, one-year, and I myself really promote the one-month plan. Of course you need a long -term plan, something big in the future, but the reason that most long-term plans fail is because there are no one-month plans made in order to reach the bigger plan.
But even if you have your one-month plans in place, they won’t work unless you take some action; actions that will make your plan possible.
Here’s a simple example. Let’s say you want to double your turnover in the next two years. Not a bad plan – just imagine what that would do to your business.
Now at a very simple level, you would know how much business you would need in order to double your turnover. But, assuming you didn’t get any extra business from your existing customers, do you know how many new customers you would need?
Assuming you know that number, how would you go about getting that number of new customers?
How many new customers per month would you need?
Depending on your conversion rate how many customer meetings would you need?
And how many leads do you need to get to a customer meeting?
So far we haven’t even thought about extra staff, resources, cash-flow and a whole host of other things.
But even when you have done all of this work, at the moment it’s still all just theory. And this is when the action comes in. What actions will you need to take in order to make your plan, your goal, a reality? Because without any actions you will never achieve your goal.
So, work out what actions you need to take for your goal to succeed. There will be many of them; and then take three of those actions each and every day. As they say, actions speak louder than words, and in goal achievement this has never been truer.