At the weekend I was in Ely; the cathedral is beautiful.
I came across a fishing tackle shop, The Tackle Shop Ely, and, as I had some spare time, dropped in for a look.
The man at the main counter, whom I assumed was the owner, looked across to me, so I smiled and asked if it was okay to have a look round.
He replied, ‘Of course, feel free’ and added, ‘What are you looking for?’
That impressed me, because most people in shops ask if they can help you, and it’s easy to say, ‘No, thank you.’
But, with ‘What are you looking for?’ you really need to give an answer. So, I told him nothing really, but that long ago I used to Pike fish and had thought about doing so again. I then added that I found Abu Spoons really good at the time, but couldn’t find any for sale now.
He explained how things had changed and then showed me a feather-like lure for Pike fishing, which was amazingly successful, but incredibly hard to cast. It looked wonderful. He also showed me a Pike-looking lure, which today was a real winner.
We chatted for a fair time and I asked what was selling at the moment and he told me about the Complete Beginner Starter Kit: a big seller at this time of the year (with the new season approaching).
He also explained that he didn’t sell the packaged kits, but instead, talked to the new angler, and put a package together that would really suit them, and for no extra money. How good is that?
You can learn a great deal for your business from this (how to get more good customers that will spend and stay customers for longer), as well as finding a great shop for buying your own fishing tackle.
And, I left with a Pike lure and several wire traces. Pike fishing, here I come!