Storm Bound!

I was sailing off Corfu (a couple of years ago) when the weather turned rather unpleasant and we got storm bound for a day.  We had made a run for a safe harbour the day before and now sat in a taverna at Sivota (Mourtos) on mainland Greece having breakfast.  Outside there was thunder and lightning, and the rain was being blown sideways across dark, heavy sea.  Our lead skipper confirmed what we already knew: there would be no sailing that day.

It was 9.30am, and at that moment forty plus people sat in the taverna, wondering how they would fill their day.  There were children of all ages and it was pouring with rain outside.

It was then that the owner of the taverna swept into action!  Out he came with trays of fruit juice; one for everyone and free of charge.  Twenty or so minutes later he was back with more trays, this time full of glasses of water.  A little while later he was back again with shot glasses of a coffee-based drink.  Soon after there were bowls full of crisps and other nibbles; all gifts to us.  Then a while later he was back with another ‘round’ of water.

The amazing thing was that most people had stayed in his taverna.  Some had braved the rain outside and come back with books, homework and games.  Everyone was settled in.  And, guess what?  It was now late morning.  The first beers were ordered and then lunches were starting to be ordered.

This taverna owner was a very clever man.  Every twenty minutes or so he gave us a reason to stay in his taverna; there were plenty more outside that we could have gone to.  Each time we got a drink or some nibbles we had a reason to stay in his taverna.  And, most of us stayed.  And, most of us went on to buy drinks and lunch.  Many stayed all day!  We went for a walk.

Come back to your business

So, what can you learn from this?  It’s simple.  What can you offer your clients, which will get them to come back to your business, time and again, rather than try another?

If you need any ideas please give me a call.

What’s your challenge?

I bet you have a challenge. In fact it wouldn’t surprise me if you had a few challenges in your head.

Something like ten sit-ups this week, a 5k run in 29 minutes, swimming 50 lengths, cooking a delicious paella, getting up on time, eating more vegetables, to drink a pint of water, sort out the pile of papers on your floor, call a friend, stop watching four hours of TV every day, to climb a famous peak, the list is endless and personal. But, of course, the challenge is achieving them.

And, this brings me to your business. What are your challenges? Your goals? Your targets? How will you achieve them? And when?

In fact have you got any challenges set?

More business, more effective marketing, keeping customers longer, happier and more productive staff, a first holiday, a better return, a five year plan.

What have you planned? And, do you know how to accomplish it?

Let’s say that you need five new customers (and, of course, what type). What’s your conversion rate? Shall we say one out of three? So, you need to offer your product/service to 15 prospects. Then we have to know how many people we have to market to in order to get those 15 prospects and of course how to achieve this. What method to use?

First you need a target and then the way to achieve it. It’s a great challenge and one that can give you amazing results.

So, have you a real target planned and set? If not, there’s your first challenge.

Let me know if you would like a little help. I might even tell you mine!

A lady on a train!

At the weekend I was travelling by train from Birmingham (I had no petrol) back to home (Surrey). The carriages were packed, with many people standing, and someone was already in my booked seat.

We had a quick chat and it turned out that her seat was the empty seat beside her, so I said no problem, I was happy to sit there instead. 

I had been to a two-day business convention, so for the first 20 minutes of the journey, I just thought over some of the very useful ideas that had been given to us (there had been over a 1,200 delegates at the ICC) and which I would implement first.

It was at this moment that I glanced across to the lady next to me working on her laptop and saw that she had an Entrepreneurs Circle email on screen. I couldn’t believe it, as that had been the convention I had just left. So, I asked her if she had been there as well; and, of course, she had.

For the next hour we talked about what we had liked, a little bit regarding what we weren’t so sure about, the people we had meet, but most importantly what we were going to be doing in the future and essentially what we would be doing in the coming week.

Because, as I’m sure you know, it’s not what you learn that counts but if you actually do it. That’s what will make the difference.

Neve’s (the lady I was sitting with) main business, Speaker Studio, sounded perfect for just about everyone in business, as how you say something really makes a difference, and certainly would help everyone who networks. Including me!

We had a very good ‘meeting’ and will be meeting again.

So, if you are a little nervous, or not too sure about how best to speak, then I can suggest you have a chat with Neve, as she is very helpful.

Speak your way to Success.