Last year I decided to get back into the saddle. After much research I found a very interesting riding school to visit.
The horses were great, my teacher very understanding, as I hadn’t ridden for years, and I really enjoyed my weekly lesson. Even in the rain!
Then for a number of unrelated happenings, not planned at all, I had to miss three lessons on the trot.
During those weeks I never received a call, text or email from the stable, and never have since. I’ve not ridden since and sadly, at the moment, don’t think I will.
Bizarrely at the same time, as I missed the riding lessons, I discovered a Shetland pony farm.
As the farm, in Stoke D’Abernon, was close to my home I decided to pay them a visit. My reason being that as Bonzo is a Shetland pony, it might give me some wonderful ideas for my next Bonzo and Her Grace children’s book.
The layout of the farm is dazzling, the owner very welcoming, she introduced me to her lovely staff and, of course, about 20 beautiful Shetland ponies. They were so cute and fun.
When I finally left, I said that it would be great to keep in touch, and gave the owner a copy of Bonzo and Her Grace and my business card. In return she gave me a copy of her children’s horse book.
I left thinking that the farm was very special and that, sometime in the future, I’d love to visit again.
Since my visit I have received lots of emails and one, just last week, started with a lovely video of Shetlands playing and notes about what they had been doing over the winter. I wanted to go and see them.
As it turned out, my wife and I took our 3 year old grandson to see them, and he loved the Shetland ponies. This time as we left, I said that we would see them again soon, and gave the owner two copies of my latest Bonzo and Her Grace book.
So, how can all of this help you?
Well that’s easy. What sort of relationship do you have with your clients and prospective customers?
As, if it’s like the first stable you will be losing business, but if it’s like the Shetland pony farm, you like be gaining business. Exactly where does your customer relationship sit?