A new light!

I love going around Dorking, Surrey, as it has so many things that I enjoy.

Walking to and from on the Surrey Hills is great, Dorking Hall is a great place to go for a concert, the Sports Centre is super and, of course, it’s always fun to see the Dorking Cockerel on the way in (if coming by road in the right direction).

But, what I like the best are the shops. There’s a brilliant model shop, a shop with fishing tackle, lots of antique shops (including Arms & Armour), plus I’ve eaten at a couple of restaurants that I think are excellent.

On my last visit I discovered another exquisite shop; it was full of lamps, plates and bowls. They looked beautiful, so I popped in to see more.

I heard the person running the shop say to the person that they were helping that everything came from Turkey.

When the customer had left I was asked if I could be helped, and I asked where from Turkey the items came. The answer was Istanbul, and in return I said that, ‘I loved Istanbul.’ And, from there, we had a long chat; covering why I had been to Istanbul, what I liked, and of course, about the shop and all of the products.

The business sounded amazing, opening in August 2019, with the online shop opening in June 2020; all of this, of course, during Covid.

There are two things that truly impressed me with Ali’s Emporium; one is that the lamps, textiles, ceramics, and paintings are directly from Turkey (Istanbul) and two, and most important, that the owner is a lovely person to talk to and they will help you choose the perfect thing for you. It’s not just sales.

In business, the right attitude can make a major difference to your success; I have left shops and businesses (without purchasing), when I’ve not been treated well. Business lost – then and for good.

So, something to think about, are you and all of your staff (and I do mean all), thinking about how best to help your customers? Your sales should increase attractively if they all are.

Certainly I will be back to Ali’s Emporium very soon.

Author: David Wimblett

Helping other business owner's with my Knowledge, Support and Motivation to build their businesses... Started my first business as a 21 year old. Live in Chilworth, Guildford, Surrey with my wife. We have four grown-up sons. Author of 'The 10 Year Breakfast' and 'BNI: One Bite at a Time'.

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