I bet you have a challenge. In fact it wouldn’t surprise me if you had a few challenges in your head.
Something like ten sit-ups this week, a 5k run in 29 minutes, swimming 50 lengths, cooking a delicious paella, getting up on time, eating more vegetables, to drink a pint of water, sort out the pile of papers on your floor, call a friend, stop watching four hours of TV every day, to climb a famous peak, the list is endless and personal. But, of course, the challenge is achieving them.
And, this brings me to your business. What are your challenges? Your goals? Your targets? How will you achieve them? And when?
In fact have you got any challenges set?
More business, more effective marketing, keeping customers longer, happier and more productive staff, a first holiday, a better return, a five year plan.
What have you planned? And, do you know how to accomplish it?
Let’s say that you need five new customers (and, of course, what type). What’s your conversion rate? Shall we say one out of three? So, you need to offer your product/service to 15 prospects. Then we have to know how many people we have to market to in order to get those 15 prospects and of course how to achieve this. What method to use?
First you need a target and then the way to achieve it. It’s a great challenge and one that can give you amazing results.
So, have you a real target planned and set? If not, there’s your first challenge.
Let me know if you would like a little help. I might even tell you mine!