I was at a networking event last week when one of the people I was chatting with said that they wouldn’t be doing much work the week before Christmas. I asked why and I have to say that their answer astounded me!
Well, the person explained, I won’t want to be out working, the people I work for will be winding down for Christmas; no one will be interested in doing any business… His reasons seemed endless.
I pointed out that I would be working right up until Christmas Eve, certainly until the lunchtime. Also, that I wanted new business right up until then and I certainly wanted work early in January. Not working Christmas week could mean that it would be the second week, maybe even the third week, of January before things really got moving again. It happens every year. Think about all of that lost business; the sales momentum lost.
So, my question is a serious one. Has your mind-set already closed your business for Christmas? Are you thinking, no point looking for new business? No point contacting existing clients? No one will be interested in doing business? If you are, you have already closed for Christmas.
Really successful people don’t follow the herd, they do something different. So, instead of closing early for Christmas, why not make sure your business is well and truly open and ensure that not only do you have a better December than most but also a far better start to 2019?
From the desk of David Wimblett 