I was at a seminar recently on sales and marketing and the following facts were given. And, these facts weren’t just generic: they were the result of the company ringing their own client base between 8.30am and 9.00am.
18% were answered, 43% had an answerphone pickup, and 39% just rang.
Further, at least half of those answered by the answerphone made the caller never want to call back!
So, this is my question – how much business are you losing by having a bad answerphone message for your business or simply because no one answers the phone?
By having your phone answered well, you could improve sales significantly, without any effort or extra cost.
If your phone is left ringing, make sure it isn’t. And, listen to your answerphone message now. If it doesn’t make you want to call back, make you feel welcome, change it today! It’s a five minute job. Promise me that you will do it today!
Why not let me know in a couple of weeks time how much your call rate has increased?